About qewlabs
A Brooklyn software company built by people who run businesses
qewlabs started with an email signature generator and grew into the tools that run our own companies. Today we build custom software for other business owners, led by three partners who each cover a different part of the job: designing it, managing it, and building it.
How qewlabs started
Ami Morgenstern started using AI on small things. The first was a form that generated copies of an HTML email signature for his bookkeeping company, Better Ledgers. As he got more comfortable, he built more complex tools for Better Ledgers and for Dash Staff, our offshore staffing company. Seven tools from Ami, plus one more from Zalmi, now run parts of Better Ledgers, including a large custom CRM.
Then a business coach asked Ami to help set up the back office for a new program. Ami realized that the building wasn't the part he was best at. He was best at understanding what software should and shouldn't do, and how to design a process so it can be automated. That is what qewlabs does.
What we believe
Software is a solution, not a necessity
It has to solve a bottleneck or bring real value, because it isn't cheap. If an off-the-shelf tool does the job, we'll tell you.
Custom software is a risk
Business is risky, and so is software. We would rather say that clearly than promise you it isn't true.
Better decisions are the win
When your data lives in one place, you see what you couldn't see before. If you decide better because of what we built, we did our job.
Our values
Honesty. We say the true thing, even when it costs us.
Education. We educate first, so you choose with the full picture.
Problem solving. We build to solve a real problem, never to build for nothing.
No jargon. We explain things in your language.
The three partners
Ami Morgenstern, software design and sales
Ami has 10 years of work experience. He started as a bookkeeper, then moved into sales, which he has done for the last 4 years. He leads every intake, where his job is to ask the right questions and map out what the software should be. He is a translator between how a business operates and how software gets built.
Lipa Knopfler, projects and operations
Lipa started in administrative work, learned bookkeeping when the companies opened, and has managed people and work throughout. For the last 4 years he has managed operations at Better Ledgers and Dash Staff. He gets projects from point A to point B. He also came up with the name qewlabs.
Zalmi "Yuki" Wieder, development and security
Zalmi has worked in IT for a couple of years and has built software for the last two, including a portal for a therapist and an internet filter for phones. His cybersecurity background shapes how we build and protect your system. We use AI to help write code, and every part is reviewed and tested before it reaches you.
The companies behind the company
Ami and Lipa are founders of two other companies that already have a reputation.
Better Ledgers is a bookkeeping and back office company that has been in business since August 2022. Dash Staff helps companies find offshore staff for administrative and back office work and launched in 2024. Between them we have about 70 active clients and have worked with more than 100 companies since opening.
They are separate services from qewlabs. They complement each other, and a business owner sometimes needs more than one.
Where we are
Our headquarters are in Brooklyn, New York. Because it's software, we work with companies anywhere.
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