How qewlabs builds custom software, step by step

Step 1: Intake

We start by understanding your company: what it does, any industry specifics and how it operates today. Then we dig into the problem. Do you already have a solution in mind that you want us to build? Or do you want us to propose one? Ami runs this, and the conversation changes depending on what comes up.

We also tell you early which parts of how you work may need to change, such as how you invoice, for the software to work.

You can answer the questionnaire online or have a call. The intake call is free for now. If you have a problem but don't know the solution and want us to design one, that is paid consulting.

Step 2: Internal technical review

Our team meets to look at what we heard, list any open questions, and decide whether software can really help. If we need to ask more questions, we come back to you.

Step 3: The plan and the price

We write a spec that breaks the work into individual tickets. Each ticket has a price, so you can see what you're paying for. The price comes with an estimated timeline. We present it to you and answer your questions.

Step 4: The build

We build it. We use AI to help write code, and every part is reviewed and tested by our developer before you see it.

Step 5: Ongoing support

After launch we offer ongoing support, including monitoring and a service-ticket system for bug fixes, changes and new features.

What we need from you

Software depends on the people using it. We'll ask for your data, a person who knows how things work, your time for questions and testing, and your commitment to use the system once it's built. If that isn't realistic, we'll say so before you spend anything.

Frequently asked questions

How much does it cost?

We can't give a real price until we've built the spec, because the price comes from the individual tickets. Quoting before that would be a guess, and we'd rather not guess with your money. The price depends on the problem. Some small automations cost a few hundred dollars. Larger systems cost much more.

How long does it take?

Your quote comes with an estimated timeline based on the tickets in your spec. We'll be honest about what could slow things down.

Who owns the software?

It depends on the project, and we agree on it in writing before the build starts.

Why not build it myself with AI?

You might be able to. If your time is better spent learning to build it and the price makes that worthwhile, that's a fair choice. Our clients are the people whose time is better spent running their business. We started with AI ourselves, so we aren't against it. We just know it takes hours of work and judgment to get a business system right.

What if software isn't the right answer?

Then we'll tell you, and we'll point you toward something cheaper or simpler if we can. See Do You Need Custom Software?

Do you work with companies outside New York?

Yes. We're based in Brooklyn and work with companies anywhere.

Is custom software risky?

Yes. It takes data, people who use it and changes to how you work. We'll walk you through those risks before you commit.

Next step

Tell us what you're trying to fix, and we'll start with step 1.

Tell us what you're trying to fix